Watching a wildfire – LIVE! …with a chew toy and a “who’s a good boy?”

Spark, fuel and wind. They’re the three key ingredients in a massive word of mouth wildfire. A month ago I predicted Charmaine Hammond would hit New York Times.  Her spark and fuel are just so strong.   Charmaine has dedicated her life to helping others live better lives through her teaching of resiliency.  And her dog Toby has become a hero [...]

This blog has moved to a more permanent Location!

Please check out Teresa's New Blog at Teresa is a relationship marketing expert specializing in word of mouth and gossip. To learn how to take local word of mouth to epidemic levels, please join this conversation. You can also visit Teresa de Grosbois' Website at

What’s being said about you?

Do you know what is being said about you? Is it great? In today's new world, word of mouth has taken on a whole new meaning. Information spreads online at an accelerated pace and before you know it, the entire world knows what you had for breakfast. How do you stay tuned in to the new word of mouth? What [...]

Do you know what micro-inequities are stopping you?

Daniel Gutierrez said something powerful to me this week  (actually he said a number of really powerful things, but this one really hit).   He talked about the minor differences between what you are saying and what your thoughts are generating in your emotions.  Bottom line – what’s coming out of your mouth may not be the way others are experiencing [...]

Turn a “No” into a win – The top thing you can do!

It's a little known secret that embracing the word "no" can be one of the top factors in bringing in more sales. Pop Quiz - When someone flat out tells you "no",  you: a) bluntly tell them to get lost; b) politely excuse yourself while mentally noting to call block them; or c) Use your Iphone for a purpose that [...]

Leading from behind. The courage to be the first to follow…

A man starts dancing on a beach.   He dances as though no one is watching.  Some smile.  Some look away embarrassed.  One man joins in. Have you ever reflected on the importance of that first follower? "The first follower is what transforms a loan nut into a leader!"  Derek Sivers says. Derek has a great video which illustrates how word [...]

The Cycle of Reciprocity – How relationship capital can turn into computers for African Schools

My friend and colleague Shawne Duperon ( teaches “the cycle of reciprocity” – How making investments in others creates energy flow back to you.  Shawne is at the heart of my own cycle of reciprocity here this morning. Several months ago, my kids and I started planning a holiday to Africa.  I remember expressing a wish that it will become [...]

Why flashy is trashy – The new rules of marketing

Has your BS meter started going off more frequently?  Have you noticed that most of the new top movies are about telling it as it is, with no sugar coating?  Reality TV has become the norm in the last several years. There’s no hiding it, in this societal cycle, authenticity is the dominant currency of the day.   Marketing strategies of [...]

Some great new reading to check out!

Guess what the latest research about the workplace shows? Over 91% of people spend a huge chunk of their day frustrated by their coworkers’ dysfunctional behavior and think regularly about quitting their job. Go figure. Managers waste 37% or more of their day dealing with dysfunctional behavior. Who can afford that? And now, with all the layoffs, it seems those [...]

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