Google loves video! It’s the most powerful communication medium ever invented. It will make you a real, “live” person on the internet and far more approachable. It will build trust, which in turn means more sales.

But here’s the BIG payoff – it will rocket you to the top of Google if you host it on your own site! And, it’s so easy to create your own, simple videos.

My favorite camera at the moment is the Kodak Zi8 camera. It’s a “flip camera,” which is designed for operation simplicity and ease of transferring the video files to the internet. You can shoot a video and have it on the internet in about an hour! In an upcoming webinar, I’ll unlock all the secrets to good sound and good lighting but more importantly, I’ll show you how to download, resize, compress and upload your video either to your own site or youtube with a link back to your site.

The Kodak Hi8 is a High Definition (HD) camera with a microphone input – that’s a rare combination to find right now. The microphone input is so important because people will watch poor video with great sound, but not the opposite. If you’ve got a wireless microphone, you’ll have a high quality sound and video combination that can’t be beat!

But the exciting thing is that you can put an entire package together of camera, microphone and editing program for under $200.00 US. So, you can add real value to your website without a huge outlay in capital.

And I’ll discuss the pros and cons of uploading your site to YouTube as opposed to hosting on your own site. I’ll share the steps in getting your own YouTube channel, if you don’t already have one.

Lots to learn at my upcoming webinar … and this is only the start!

The webinar is on Tuesday, April 5, 2011, 9:30am MST. It’s FREE and you can sign up at http://bit.ly/e9sFa3

Peter Temple has been a professional writer, producer and director for television for 35 years and is a professional speaker and trainer. He coaches presenters on how to structure their presentations, look good on camera or the stage, and use media effectively. Find him at theMediaMaestro.com