By Judy Weintraub, CEO of SkillBites

“What should I write my book on? How do I pick a topic?” These are common questions asked
by professionals writing their first book. One approach is to employ a multi-step process to help
you winnow down the list of possible topics to identify the best one to achieve your objective.

For many professionals, the primary objective for their book is to use it to grow their business.
What drives your prospective customers to buy from you is trust — trust that you have the right
product or service they need, and trust that you can give the right expertise and support, when
it comes to that product or service. Publishing a book enables you to build that trust, as your
audience gets a taste of your expertise. Your book also gives you the opportunity to educate
your target market, enhance your credibility and expand your reach through increasing your
visibility.

So the first question to ask is what part of your business do you want to grow? If you have
multiple products or services, think about what product or service you sell that brings you the
most profit, or the most enjoyment, or will take the least amount of effort to grow, or has the
largest target market and thus the greatest opportunity for growth, or the weakest competition.

When you have selected the product or service you want to write about, think about the target
market for that product or service. Who is your typical customer? What are the demographics
for your target audience – their income, educational level, ethnicity, age, etc.? What do they
like to do in their spare time? Try to learn as much as possible about them, to really understand
them. The more you know your audience, the better able you will be to emotionally connect
with them and to write your book to be meaningful for them.

Then think about their particular problems and frustrations that your selected product or service
can solve for them. Talk to your current and former customers; talk to lost leads on why they
went somewhere else. Ask questions on social media to get people’s input. This will enable
you to identify the selling proposition for your book — why people should buy it, which will give
you the opportunity to shape the book around this proposition. Books that are written to solve
the reader’s problems do much better than those that are principally about the author’s interests.
When you are able to solve your reader’s problems, the happy reader will tell everyone about
your book, promoting it for you.

SkillBites provides an easy publishing platform specializing in short how-to books by experienced
professionals to attract prospects with a taste of their expertise. We provide support and guidance every
step of the way, and offer editing, marketing and publication services, getting books on Amazon and in
print, and giving the author a hefty royalty from each sale. Attend our FREE Webinar – Top Secrets of
Successful Authors. Go to www.skillbites.net/authors to sign up NOW