Painting by Fiona Fox

Jane was doing an on-line campaign to sell a teleseminar program.  She worked hard to get partners to assist with mailings and was excited about how big the campaign was getting, especially given she was doing most of the work herself.  Come campaign week, Jane sent out pre-writen copy that her partners could send to their emails lists and social media contacts.  Then a few days later she send them a lengthy email telling them how they could sign up as affiliates and where to insert this info into the sales copy.

On campaign day, her worst frustrations started to come to pass.  The promised emails and posts were only coming in sporadically.  Many of the partners were not sending out as promised and Jane spent hours on the phone reminding and cajoling them to support her efforts.  Frustrated, she wondered why so many people had issues with being in integrity and supporting her as promised.

Let’s look a this from the partner’s perspective.  Have you ever had a friend ask you for help with moving, and when you show up on the scheduled Saturday you find them relaxing reading the paper, with nothing packed and a pile of dishes in the sink?  Jane asked extremely busy shakers and movers for a favour.  She then made it difficult for them to deliver by having them read lengthy instructions and find information in multiple places on multiple days.   Jane’s belief that they should deliver, regardless of how difficult she makes it for them, smacks of the entitled friend who packs nothing before the move and can’t understand why you won’t stick around all day to help her do her dishes.

When you’re asking for support, people have an unspoken expectation that you will make it as easy as possible for them to support you.   Otherwise you land with an energy of arrogance and entitlement.  So when ever you’re seeking support with word of mouth campaigns, make sure you view your requests for the perspective of your supporters.   If you haven’t made it extremely easy, your support will quickly drop away.