So you have a great idea?  But you can’t figure out why no one else loves it, right?

I see this in business owners and change agents all they time.  The desire to improve things, perfect things, add value.  But if no one is catching onto your idea, it’s likely a simple situation that you are not really solving a problem for them.

One of my early business mentors (yes you Pat Sprague) used to call this “a solution looking for a problem”.  Reality is, if you’re not really solving something that’s a major pain for people, don’t expect them to buy the solution you’re offering.

Big pain, big profit.   Or,  as we say in the game of creating wildfire word of mouth epidemics,  Big spark catches easy!