Screen Shot 2013-08-04 at 10.15.25 AMPop quiz – You’re keen to get in relationship with someone influential and you want to impress.


a) offer to buy them a Starbucks so you can chat, or

b) offer to blog about them.

This is one of the most common mistakes I see people make when they decide to step into the influence game.  They want to meet someone big and they think it’s a good idea to offer to buy them a coffee or lunch.  It worked when you were just networking or doing “referral marketing” (finding clients through referrals).  So why wouldn’t it work with people of influence?

The answer of simple,  time has high value to an influencer.  So does influence.  They’re the two things an influencer values most.  (those of us who are Starbucks addicts aside – yes I am writing this from a Starbucks as we speak).

The point being, an offer of a coffee is an ask for time.  It’s a take, not a give.

An offer to blog on the other hand (or send out their content in any other way) is a give.  It’s a much better way to build relationship.

So love of coffee aside, hold off on the Starbucks until there’s a relationship established.  It will keep the gate-keepers out of your way.