How do you turn your message into a global movement?
That was the conversation in the Brain Booster section of a recent Evolutionary Business Council (EBC) collaborative call with: Kevin Gangel, Judy van Niekerk, Tim Emerson and Charmaine Hammond. Here are some of the strategies that came up during the call.
- The message must be clear, consistent and easy for others to repeat.
- Have a message that is supported by passion — you must be willing to be known for it, and to talk about/repeat it endlessly (far more than a brand or slogan).
- The message must stand out and cause people to pay attention. Some may not agree with the message but movements are created by a strong message.
- In fact, it’s *important* to polarize… if you don’t, you’re not appealing to everyone – you’re appealing to no one. Be okay with the fact not everyone will join your movement…that’s okay!
- Get started… the movement doesn’t have to be perfect, but it must get started. Perhaps start with a five part blog series, or a series of social media posts i.e… take imperfect action, now!
- Look for ways to enrol people in the message (not salesy but in your conversation) such as a workshop, a series of podcasts or articles or a teleseminar.
- Best is something that helps them make the decision they’re facing … i.e., your offer is a no-brainer helpful necessity, not candy.
- Create a media campaign around your message and movement. Strategy *before* tactics.
- The EBC is a powerful source of support to expand your message globally. You can dedicate a day, for example: November 24 2014 Judy van Niekerk has proclaimed as the Celebrate your Challenges day.
- Use video as a means of sharing the message, and encouraging conversation and sharing of the message.
- Focus on a couple of things instead of making your message and mission too broad – Again, strategy before tactics.
- Talk to one person, then another, then another… People share messages and this helps build the relationship. Even globally, it’s about relationship… if it’s not, it’s not a relevant message (to the recipient’s perception).
- Explore ways to enrol others in sharing your content (e.g. delivering your presentations/ workshops/ programs)
- Linked In Groups.
- Be a trusted resource.
- When creating memes and photos, use yourself and people in your circle in the photo (instead of using clip art or purchasing photos). Create compelling, interesting, photos that spark conversation.
- Ensure your engagement with others is authentic, from the heart and consistent.
As you begin to plan how you will turn your message into a global movement consider these questions….
1) What is your message?
2) Who is your message for?
3) What am I trying to cause with my message?
4) Where will I share this message?
5) How will I engage others? How will this message be shared?
6) When will I launch this message and movement?
7) What problem does this solve?
Details about the contributors can be found at Evolutionary Business Council.
Thanks for helping us create conversation about how to turn a message into a movement!
Charmaine