Big spark catches easy! – How to start a word of mouth pandemic!

Pop quiz What catches wildfire easier? a)    big spark b)    little spark c)    Don’t be silly,  I never play with fire Many people make the mistake of thinking that working on a big problem that’s of great significance to others will be too hard.  So they practice on the little stuff, that’s not particularly important to them or anyone else. [...]

Taking a Stand for Selfishness

By Valerie René Sheppard I am resolved to be more selfish, and I’m inviting you to join me! “Why on earth would I want to do that!” you ask?  Because even a little self-awareness, self-care, self-respect and self-love – what I call healthy and responsible selfishness -- can bring a lot of powerfully positive experiences into your life!  Of course, [...]

By |2017-01-30T03:17:09+00:00February 25th, 2011|changing the world|7 Comments

Burgers & Fuel – the role of emotion in word of mouth

(reprinted from When I was a child, growing up in North Bay Ontario we all knew the places that were legendary to get fast food: Roman Villa, that made the best hot banana pepper assorted sub on the planet, Greco's Pizza straight from Italy and of course Paul Weber's, who's burgers were legendary. Every town has a list like this. [...]

The Wind in the Wildfire – why Alex Baisley is about to take off!

There was a slight tremor in his hand as Alex Baisley walked on stage.  I could relate.  Speaking in front of a thousand people would be easier than speaking in front to this room.  It was late in the afternoon on Saturday Jan. 29th and Alex had just been asked to address the Evolutionary Business Council in the [...]

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