Burgers & Fuel – the role of emotion in word of mouth

(reprinted from http://tdegrosbois.wordpress.com/) When I was a child, growing up in North Bay Ontario we all knew the places that were legendary to get fast food: Roman Villa, that made the best hot banana pepper assorted sub on the planet, Greco's Pizza straight from Italy and of course Paul Weber's, who's burgers were legendary. Every town has a list like this. [...]

What’s stopping you from writing that book?

You've spoken of it to me before so often. The truth is, writing a book is the most common dream people tell me they have. A book is also one of the best tools for influencing positive change, for influencing word of mouth, for influencing, period. So what's stopping you?   I'd like to hear about, so please post your [...]

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