The 5 Advantages of Being A Published Author

By Maribel Jimenez & Keith Leon 1. Credibility – By becoming a published author in an area that you are familiar with, you have now positioned yourself as an expert in your field. You’ve taken the time to provide valuable information on a topic that others’ could benefit from so you will be looked at as a resource. Having credibility [...]

Big spark catches easy! – How to start a word of mouth pandemic!

Pop quiz What catches wildfire easier? a)    big spark b)    little spark c)    Don’t be silly,  I never play with fire Many people make the mistake of thinking that working on a big problem that’s of great significance to others will be too hard.  So they practice on the little stuff, that’s not particularly important to them or anyone else. [...]

Burgers & Fuel – the role of emotion in word of mouth

(reprinted from http://tdegrosbois.wordpress.com/) When I was a child, growing up in North Bay Ontario we all knew the places that were legendary to get fast food: Roman Villa, that made the best hot banana pepper assorted sub on the planet, Greco's Pizza straight from Italy and of course Paul Weber's, who's burgers were legendary. Every town has a list like this. [...]

Turn Your Dreams Into Reality! (by Nancy Drew)

It’s hard to believe – it’s the wrap-up of 2010! I’ve recently finished one of my last goals of the year, climbing the highest summit in Australia, Mount Kosciuszko. I climbed alongside Tom Fabbri, an author and motivational life coach who is completing all Seven Summit climbs – the highest mountains of each of the seven continents. Check out his [...]

Why Sherry cringes at the thought of selling on social media

If you’re like Sherry and you cringe at the thought of selling on social media – read on! Sherry approached me at one of my workshop; a slightly defeated look on her face.   We had just finished a session by Stuart Crawford, one of my favorite social media experts and a colleague I really admire (follow his blog at http://stuartcrawford.com/). [...]

Are you ready to change the world? How big are you willing to play?

What do Greg Mortenson (Three Cups of Tea) and Charles Mulli (Father to the Fatherless) have in common? They both know what it’s like to put everything they own on the line to help make the world a better place and the both have ignited wildfire word of mouth epidemics. About two decades ago, both men had life changing experiences. [...]

What kind of spoons do you have?

It was a clear, hot morning in Moshi, Tanzania when my daughters and I walked through the market.  The warm breeze was blowing the brightly coloured Masai blankets like so many waving flags. Rows upon rows of vendors were showing their wares waiting for the few tourists to walk by and notice.  I couldn’t help but feel a [...]

Why the movie “King of Kong” can help you make more profit

If you’re old enough to remember the first generation of video games you’ll know that Donkey Kong was once considered the hardest game on the planet. Most of us never made it past level 3 of the 22 levels. . So when the movie “King of Kong” was recommended to me, it was tempting to take a pass. I may [...]

Using Gratitude and Food to Grow Your Business

It’s  Thanksgiving in the US in a few weeks.  And regardless of whether you’re  reading this in Canada (and wondering why I mention it with  Thanksgiving  long past) or in the US (and visions of turkey stuffing just came into your  head), you should as a business care about this fact. . Thanksgiving  is about gratitude.  So it’s the perfect [...]

Camille has trouble closing sales – are you making this mistake?

A look at your relationship to money and how it affects your ability to close sales. Relationship marketing and word of mouth work when we are open to accepting the offers that come to us. If your thought are are predicting that the prospect can't pay, you're not likely to increase your sales.

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