Burgers & Fuel – the role of emotion in word of mouth

(reprinted from http://tdegrosbois.wordpress.com/) When I was a child, growing up in North Bay Ontario we all knew the places that were legendary to get fast food: Roman Villa, that made the best hot banana pepper assorted sub on the planet, Greco's Pizza straight from Italy and of course Paul Weber's, who's burgers were legendary. Every town has a list like this. [...]