Burgers & Fuel – the role of emotion in word of mouth

(reprinted from http://tdegrosbois.wordpress.com/) When I was a child, growing up in North Bay Ontario we all knew the places that were legendary to get fast food: Roman Villa, that made the best hot banana pepper assorted sub on the planet, Greco's Pizza straight from Italy and of course Paul Weber's, who's burgers were legendary. Every town has a list like this. [...]

Using Gratitude and Food to Grow Your Business

It’s  Thanksgiving in the US in a few weeks.  And regardless of whether you’re  reading this in Canada (and wondering why I mention it with  Thanksgiving  long past) or in the US (and visions of turkey stuffing just came into your  head), you should as a business care about this fact. . Thanksgiving  is about gratitude.  So it’s the perfect [...]

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