What’s being said about you?

Do you know what is being said about you? Is it great? In today's new world, word of mouth has taken on a whole new meaning. Information spreads online at an accelerated pace and before you know it, the entire world knows what you had for breakfast. How do you stay tuned in to the new word of mouth? What [...]

Why flashy is trashy – The new rules of marketing

Has your BS meter started going off more frequently?  Have you noticed that most of the new top movies are about telling it as it is, with no sugar coating?  Reality TV has become the norm in the last several years. There’s no hiding it, in this societal cycle, authenticity is the dominant currency of the day.   Marketing strategies of [...]

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