Big spark catches easy! – How to start a word of mouth pandemic!

Pop quiz What catches wildfire easier? a)    big spark b)    little spark c)    Don’t be silly,  I never play with fire Many people make the mistake of thinking that working on a big problem that’s of great significance to others will be too hard.  So they practice on the little stuff, that’s not particularly important to them or anyone else. [...]

Burgers & Fuel – the role of emotion in word of mouth

(reprinted from http://tdegrosbois.wordpress.com/) When I was a child, growing up in North Bay Ontario we all knew the places that were legendary to get fast food: Roman Villa, that made the best hot banana pepper assorted sub on the planet, Greco's Pizza straight from Italy and of course Paul Weber's, who's burgers were legendary. Every town has a list like this. [...]

The Wind in the Wildfire – why Alex Baisley is about to take off!

There was a slight tremor in his hand as Alex Baisley walked on stage.  I could relate.  Speaking in front of a thousand people would be easier than speaking in front to this room.  It was late in the afternoon on Saturday Jan. 29th and Alex had just been asked to address the Evolutionary Business Council in the [...]

What’s stopping you from writing that book?

You've spoken of it to me before so often. The truth is, writing a book is the most common dream people tell me they have. A book is also one of the best tools for influencing positive change, for influencing word of mouth, for influencing, period. So what's stopping you?   I'd like to hear about, so please post your [...]

Turn Your Dreams Into Reality! (by Nancy Drew)

It’s hard to believe – it’s the wrap-up of 2010! I’ve recently finished one of my last goals of the year, climbing the highest summit in Australia, Mount Kosciuszko. I climbed alongside Tom Fabbri, an author and motivational life coach who is completing all Seven Summit climbs – the highest mountains of each of the seven continents. Check out his [...]

Why you’ll fall in love with Annie Zirkel!

When the game gets scary, who keeps you from hiding? Annie's voice was shaking a bit when she first told me.  "I know I can help a lot of people with this" she said.  "I just need to remember who I am and not let fear get in the way!" Friend and colleague Annie Zirkel has just been short listed [...]

Are you ready to change the world? How big are you willing to play?

What do Greg Mortenson (Three Cups of Tea) and Charles Mulli (Father to the Fatherless) have in common? They both know what it’s like to put everything they own on the line to help make the world a better place and the both have ignited wildfire word of mouth epidemics. About two decades ago, both men had life changing experiences. [...]

What kind of spoons do you have?

It was a clear, hot morning in Moshi, Tanzania when my daughters and I walked through the market.  The warm breeze was blowing the brightly coloured Masai blankets like so many waving flags. Rows upon rows of vendors were showing their wares waiting for the few tourists to walk by and notice.  I couldn’t help but feel a [...]

Why the movie “King of Kong” can help you make more profit

If you’re old enough to remember the first generation of video games you’ll know that Donkey Kong was once considered the hardest game on the planet. Most of us never made it past level 3 of the 22 levels. . So when the movie “King of Kong” was recommended to me, it was tempting to take a pass. I may [...]

This blog has moved to a more permanent Location!

Please check out Teresa's New Blog at www.InfluenceandSuccess.com Teresa is a relationship marketing expert specializing in word of mouth and gossip. To learn how to take local word of mouth to epidemic levels, please join this conversation. You can also visit Teresa de Grosbois' Website at www.WildfireWS.com

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